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Firm Values
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Fun: having fun is important; it
brings teams together during tough times and animates
the good times. Working with people that love what they do is essential
to having fun.
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Profitability:
profitability is
critical to building a strong capital base,
rewarding performance and attracting and keeping the
best people, both in business and philanthropy.
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Scalability: we value business models where output is exponentially related to the inputs, so that
we can maximize our reinvestment into our
business, family,
friendships, and community.
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Sustainability:
a building that
functionally, aesthetically and operationally performs longer than
average maximizes profit and minimizes strain on our environment.
Tierra draws upon
LEED
design principles, when feasible and in real estate, looks for business
models that are designed to last for the long term.
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Pride:
taking pride in what one does is an essential
ingredient for success.
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Service: in business
we serve serve the community, our customers and our company. We must continually ask how we can better serve them all.
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Location:
central Texas offers some of the best long-term
investment opportunities of anywhere in the world.
We enjoy living and working in Austin, in the heart
of the U.S. We also recognize our global
interdependence and stay connected with global
trends through our foreign exchange trading, and the
exchange of ideas among our international networks.
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Beauty:
beautiful architecture,
for example, has the
power to attract and inspire tenants and distinguish
itself from property where aesthetics were not a
consideration. Aesthetics do
matter and when done with the human spirit in mind, it
helps us transcend our daily tasks and experience
something greater than ourselves.
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Utility: customers buy the better products. Tenants rent space to use it
and the better a space serves the tenants, the more
loyal the tenant. Every square inch must serve the user by providing features that directly address unmet needs.
In the case of philanthropy, utility reminds us that
feeling good is not enough - we must take measure of how
well we are serving those that need our help.
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