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Tierra Capital Values
Profitability – profitability is
critical to building a strong
capital base, rewarding capital partners and
attracting and keeping the best people.
Location – central Texas offers some of
the best long-term investment opportunities of anywhere
in the world.
Beauty – beautiful architecture has the
power to attract and inspire tenants and distinguish
itself from other property where aesthetics were not a
consideration.
Utility – tenants rent space to use it
and the better a space serves the tenants, the more
loyal the tenant. Putting ourselves in the shoes of the
user, Tierra tries to make every square inch useful and
find ways to better serve the user by constructing
features that directly addresses unmet needs.
Sustainability – a building that
functionally, aesthetically and operationally performs
decades longer than typical will maximize profit and put
the least strain on our environment. Towards this end,
Tierra draws heavily upon
LEED design principles.
Service – in the business of real
estate we serve both the community and the tenants. We
must continually ask how we can better serve both their
needs.
Pride – taking pride in what you do is
an essential ingredient for success. We look for this in
everyone with whom we work.
Fun – having fun is important; it
brings teams together during tough times and animates
the good times. Working with people that love what they
do is essential; we look for this in our investors,
employees and tenants.
Long term ownership – one of the proven
ways to build wealth in real estate is to own and hold
real estate indefinitely. While this is not always
possible, we work with this goal in mind and select
investors who have similar goals and can afford a longer
term outlook. We eschew those who seek to day-trade real
estate.
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